Proofpoint Consultancy
Proofpoint Consultancy
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    • Home
    • About
    • Our approach
    • Who we work with
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  • Home
  • About
  • Our approach
  • Who we work with
  • Services
  • Contact

Charity Social Media Reporting You Can Trust

Charity Social Media Reporting You Can TrustCharity Social Media Reporting You Can TrustCharity Social Media Reporting You Can Trust

Charity Social Media Reporting You Can Trust

Charity Social Media Reporting You Can TrustCharity Social Media Reporting You Can TrustCharity Social Media Reporting You Can Trust

What we do

 Proofpoint Consultancy | Charity Social Media Reporting 


 We help charities collect, standardise and make sense of their organic social media data, using a clear, consistent methodology that doesn’t rely on third-party tools. So you can see what’s really working, prove your impact and put your resource where it counts.  

About us

More than 25 years’ experience in charity communications and social media, and one shared frustration: no two organisations measure social media the same way.

 

Every charity reports on social media differently. Different tools, different definitions and engagement rates worked out in different ways. That makes it hard to know whether your content is genuinely working, and almost impossible to compare your results accurately with anyone else’s. 


So, we built a reporting methodology for organic social media that looks at your full footprint as well as individual channels. We take data direct from each platform, apply the same clear definitions to every metric and calculate engagement rate the same way every time. The result is reporting that is clean, consistent and easy to stand behind, with benchmarks that actually mean something. 


We’ve worked in-house at charities of all sizes, so we know what social media can realistically deliver and how little time most teams have to measure it properly. That’s why we do the heavy lifting on the data and give you clear, practical insight you can act on.   

Our approach

Straight from the source

The same definitions, every time

The same definitions, every time

 We take data direct from each platform’s own analytics. Third-party tools often choose their own definitions, change their metrics without warning and leave gaps.   

The same definitions, every time

The same definitions, every time

The same definitions, every time

 Every metric is clearly defined, so your reporting stays consistent from month to month and channel to channel, and anyone who picks it up later knows exactly what each number means.  

Impact over output

An engagement rate you can trust

An engagement rate you can trust

 Follower counts and post volume are easy to measure but rarely tell you whether content is working. We focus on the data points that define the narrative and inform your next move.  

An engagement rate you can trust

An engagement rate you can trust

An engagement rate you can trust

 Engagement rate is calculated consistently from meaningful metrics across every channel so performance can be compared fairly over time.   

Who we work with

 Our services work for charities of every size, but they’re especially valuable for smaller organisations that don’t have dedicated social media resource.  

Doing it all on your own? This one’s for you.

 We know how it goes. You’re writing the newsletter, updating the website, fielding a press enquiry and squeezing social media in, somewhere between it all. Reporting is usually the first thing to slip, and when it does get done, it’s hard to know what the numbers really mean. 


If this resonates, we’re here to take the data off your plate. We’ll show you what’s working, what isn’t and where your limited time will make the biggest difference. 

We can also help if you

  • need to show trustees, senior leaders or funders what social media is achieving 
  • want evidence to push back on unrealistic expectations 
  • post across several channels and need your reporting in one consistent format 
  • want realistic targets based on your own past performance, not guesswork 

Building a shared standard for the sector

Our bigger aim is to get as many charities as possible measuring social media in the same way. The more organisations that use one consistent methodology, the more confidently we can compare like for like, share results across the sector and understand what “good” really means.  

CONTACT US

Services

What we can offer you

Every package covers 12 months of historical data across up to three social media channels. Simply choose the depth of insight you need. Using more than three channels? Additional channels can be added to any package.

Bronze: Historical data review

 “Here’s your data.” 

Your last 12 months of social media data, collected, cleaned and brought together in one consistent format, with a clear definition for every metric. 

Silver: Historical analysis & recommendations

 “Here’s what your data tells us.” 

Everything in Bronze, plus key findings and a short summary covering channel performance, content sweet spots, audience demographics and where to focus. 

Gold: Benchmarking & insights report

 “Here’s how you’re performing, and what to do next.” 

Everything in Silver, plus channel benchmarks with a clear methodology, and a detailed written report with strategic recommendations and quick, easy ways to improve. 

Platinum: Performance & benchmarking review

 “The complete picture, talked through.” 

Everything in Gold, plus a presentation of your results, with time for questions, discussion and agreeing your priorities and next steps. 

How it works

Get in touch

We do the heavy lifting

We do the heavy lifting

Tell us which channels you use for your charity social media analysis and what outcomes you’d like to achieve from your data. We’ll recommend the package that best fits your needs for impact measurement for charities, using our proven social media data methodology.

We do the heavy lifting

We do the heavy lifting

We do the heavy lifting

We gather 12 months of social media data directly from your platforms and standardise it using our impact measurement for charities methodology.

You get clarity

We do the heavy lifting

You get clarity

Depending on your package, you’ll receive your dataset, findings, full report, or a results presentation that includes our charity social media analysis and social media data methodology, as well as insights on impact measurement for charities.

Proofpoint’s analysis has shown us what’s working really well, and some findings genuinely surprised me! As a small team, we can now focus on what works, explain our approach internally, and use the tools Proofpoint provided to keep learning from our data and shape our strategy.

Amy Heritage, akt Charity

Contact Us

Whether you know exactly which package you need or just want to talk through your options, we’d love to hear from you. Send us a message and we’ll get back to you as soon as we can.

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We’ll only use your details to respond to your enquiry regarding charity social media analysis. For more information, please read our privacy notice, which outlines our approach to impact measurement for charities and our social media data methodology.

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